Aramco, HONOR and Unilever join Esports World Cup as partners

The Esports World Cup Foundation has announced significant partnerships with oil and gas giant Aramco,
smartphone manufacturer HONOR, and consumer goods company Unilever for the upcoming Esports World Cup.
This event will be held throughout July and August in Riyadh, Saudi Arabia, and will feature over 20 tournaments
with a total prize pool of $60 million (~£48.1 million).

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Aramco: As the official partner for the Esports World Cup’s sim racing segment, Aramco will sponsor the Aramco SIM
Arena. This area will showcase high-end simulators for visitors to compete in smaller community tournaments. Aramco’s
partnership builds on its previous collaboration with Gamers8 last year.

HONOR: The Chinese technology brand will be the event’s official smartphone provider. Players in several mobile tournaments,
including Mobile Legends: Bang Bang, Free Fire, and Honor of Kings, will use HONOR 200 Pro models.

Unilever: The company will promote its AXE Body Spray and CLEAR MEN shampoo products during the event. Unilever sees
the EWC as an ideal platform to inspire gamers in Saudi Arabia and promote its products to the gaming community.

These partnerships join a growing list of sponsors for the Esports World Cup, including Adidas, TikTok, and Pepsi. Despite the
strong commercial backing, the event has faced criticism due to its association with the Saudi Arabian government, which has been scrutinized for its stance on LGBTQ+ and women’s rights.

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